Why It Matters
Billions of disposable cups
The use of disposable coffee cups has skyrocketed, with an estimated 500 billion disposable cups used globally every year. Of these, most are made from plastic or paper lined with plastic, which makes them difficult to recycle. As a result, a significant portion of these cups ends up in landfills, where they take hundreds of years to decompose, or in oceans, where they contribute to the growing plastic pollution crisis.
Ocean Pollution
Every year, an estimated 8 million tons of plastic enters the ocean, severely impacting marine life. Single-use plastics, including coffee cup lids and straws, make up a significant portion of this pollution, leading to the deaths of over 100,000 marine animals annually through ingestion or entanglement.
Deforestation and Water Use
Production of paper coffee cups requires vast amounts of natural resources, including deforestation for paper and water for production. The process consumes 20 million trees and over 2 billion gallons of water annually, further stressing the environment.
Waste Reduction
By switching to reusable mugs, a single person can prevent the use of more than 500 disposable cups per year. This small change can have a large collective impact on reducing waste, conserving resources, and protecting the environment.
Our Solution
We want to leave the world better than we found it
We believe that a reusable mug should do more. Our technology ensures your drink stays at the perfect temperature for longer, so you can enjoy your beverage and reduce plastic waste at the same time.